Scale your B2B SaaS with Cold Email

The Cold Email Works are specialists in cold outreach. Accelerate your sales pipeline with our proven multi-channel sales system

Trusted by SaaS companies around the world

Get More Sales & Book More Demos - Done for you!

Hey I’m Sam and I’m a specialist Cold Email Marketer for B2B & SaaS Sales.

In fact, I have been doing it day in day out with my own B2B SaaS business, generating high quality leads and closing them. 

I know that cold email campaigns work if they are set up properly. They will generate trials and grow your revenue massively. 

I know this because it’s how I generated my first $5000+ sales in a competitive niche, and still do so today.

The thing is B2B & SaaS is a super competitive marketplace, and it’s increasingly more difficult to attract new customers.

It can be such a grind especially at the start to gain any traction.

With the clients I work with, I see how easy it can be to make the small easily avoidable mistakes every day – and it only takes one mistake to keep you from building a successful company.

That’s why I created The Cold Email Works and this  outreach process, to work with other like-minded ambitious start-ups / companies / founders / entrepreneurs that are growing revenues month on month – I really care about your success.

When I first started out selling SaaS, I remember feeling overwhelmed at how many marketing techniques and blogs there were, all describing the “single best B2B sales method”.

How was I supposed to know which one worked? I didn’t, I had to test various methods. Cold email campaigns were number 3 or 4 on my list.

I just thought cold email wouldn’t be as effective as content marketing or PPC. Wrong!… some costly mistakes later, and finally landing on Cold Email and LinkedIn outreach, I was astounded by the results!

I had developed a predictable method of getting decision makers to not just read my emails, but most importantly they were reaching out to jump on calls and closing deals.

If you have questions like

The Cold Email Works will provide the answers and most importantly the results as we work with you as your own outreach specialists

  • What’s my ideal customer profile & perfect customer?
  • What email address should I use?
  • How can we get emails to land in the inbox every time?
  • How can I reach the decision makers?
  • What’s the best subject lines to use?
  • How should I personalise my emails?
  • What’s the best days to send out my campaign? 
  • Did you know that Monday is the worst day to send.. you do now 😉 
  • How many cold emails should I send per day?
  • How can I send large volume campaigns of 100k emails per month?
  • How do I test, measure & optimise the campaigns?
  • How can I combine cold email with LinkedIn for optimal results?
  • What are the best lead magnets and sequence strategies to use?
Leave your email to get The Ultimate Cold Email Guide
  • Top 5 ways most people fail at cold email
  • On your journey to predictable revenue
  • Scaling Up
  • Cold Email supercharged!

The process

  • Setting up the perfect cold email infrastructure, no. of domains & IP rotation 
  • Email Warmup to improve deliverability
  • Create the ideal customer profile to laser in on your targets
  • Use data scraping techniques to retrieve the contact information of the decision makers (Increase those open rates!)
  • Build up a highly targeted list
  • Craft personalized multi-step email campaigns (including LinkedIn where necessary) with one goal in mind only
  • Measure and optimize the campaigns to achieve the goal.
  • Keep on top of deliverability, optimising SPF, DMARC, DKIM settings.

So, if you want to generate more sales, in a predictable and scalable way. You’re going to have to try this Cold Email Outreach Process.

I can’t wait to get started with your business!


Here are just a few of our success stories


Result 31 New Influencers

Discover how this personalised outreach strategy effectively engaged YouTubers and Influencers, blending detailed research with unique engagement techniques, leading to significant platform growth in just 5 weeks.


Result 10 Appointments Booked in First 3 weeks

A technical outreach solution for a technical SaaS Product.  Find out how we built the outreach process for and generated leads for their pipeline immediately after launch. 

Here's what people are saying

Sam is a highly trained professional in the field of Cold email setup's and helping the client in the exact way they need to. Our work with The Cold Email Works involved them running a cold email campaign for us (setting it up and running it) and identifying the pain points in the project, bringing leads and following it up by the campaign. We loved working with The Cold Email Works and would love working with them in the future whenever we have a need and would absolutely recommend any body who's looking for a company with good prior experience with cold outreach.

Sai Tech Plus Solutions

Sam is an outstanding cold emailer. He has an exceptional ability to create intriguing and engaging messages that capture the attention of the receiver. His emails are always well composed, organized, and full of impactful ideas. He is able to quickly identify the needs of prospects and tailor messages accordingly. The Cold Email Works' track record of successful cold emails speaks for itself: they consistently achieve successful outcomes from each and every one. We experienced a seamless setting up of the cold emailing tools, creating the sequences and finding the perfect leads. I highly recommend Sam & The Cold Email Works, and will definitely work again when the opportunity presents.

Martin Nisu CEO of North Coast Code & Blurbay

The Cold Email Works have excellent knowledge of cold email marketing & sales flows. They provided a detailed multi channel strategy that I could implement. They recommended software integrations & highlighted potential issues to look out for. Would highly recommend!

Alex Johnson

The Cold Email Works are outstanding to work with. They basically built are entire sales engine for which is a very technical solution for the IT industry.

Landon Roddenberry CEO - Scanerr

Pricing Plans

Check out the plans and enquire to learn more. Consulting and niche projects are also available. Please enquire.

Get Set Up

$1500 (One off fee)

  • ICP Research – Crafting The Offer
  • Email Sequence Copy
  • Email Infrastructure Set-Up (for sending up to 2000 emails)
Most Popular

Professional plan

$1500 p/m

  • Emails Sent – Up to 2000 emails p/m.
  • Approx – 5-10 Meetings Per Month
  • ICP Research – Crafting The Offer
  • Email Sequence Copy
  • Email Infrastructure & LinkedIn Set-Up
  • Lead Scraping (Highly Targeted List)

Master plan

$2500 p/m

  • Emails Sent – Up to 8000 emails p/m.
  • Approx – 10-30 Meetings Per Month
  • ICP Research – Crafting The Offer
  • Email Sequence Copy
  • Email Infrastructure & LinkedIn Set-Up
  • Lead Scraping (Highly Targeted List)

All Prices shown in USD

Benefits included with every plan

1-on-1 Premium Support

Email Warmup for multiple accounts

Advanced Campaign Management & A/B Testing

Access to Analytics

Verified Contacts & Enrichment

Deliverability Optimisation

Frequently Asked Questions

We can deliver high scaled up campaigns into the 10’s of thousands per month. All of our campaigns ensure personalisation at scale. 

The general approach (although it varies for each client and the goal in mind) is value-based outreach. This is where a lead magnet for example or value offer is used up front to gather interest. Once the prospect is at the very top of the funnel, follow up requests can be made through a multi-channel process of LinkedIn and cold email. The cold email works can work with you to understand what your sales funnel should look like and nail down your ICP and offering before starting the process of outreach.

It normally takes around 3 weeks form kick off to campaign being live. During this period we will agree on the campaign strategy and whilst the emails and linkedIn accounts are warming we will obtain the contacts craft the sequences or lead gen material. 

Yes! we have our software available to produce highly personalised video outreach to all of the prospects. This is a very powerful means of outreach when combined with dynamic landing pages. 

Yes we have experience of working with agency based and product businesses.  

Every campaign is different but it comes down to the ‘no brainer offer’ and personalisation at scale. The more your messages are personalised for each and every prospect the more chances of landing a meeting. There are some powerful techniques and enrichment options now available. For example if you offer an ecommerce solution wouldn’t it be great to reach out to your prospects by video mentioning that you can see that there web traffic is below 10000 visitors, they are lacking instagram followers and started google ads in the last 6 months. All of this information is possible and you will blow your prospects away with what seems like hours of research. 

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